Alternatively, you could opt for a sans serif font, which means a font without a serif, which many perceive to be more sleek and modern.Ī serif can relay many things, such as being professional or having a lot of history or experience, but the more exaggerated the serif is, the older the logo tends to look. Glyphic serifs are among the more subtle and derive from the Romans, while Gothic is much more obvious, adding long-reaching serifs with curves commonly seen in old English writing. There are many different forms of serifs in fonts that keep the addition minimal or exaggerate it greatly. For example, Times New Roman is the most famous of serif fonts, with small drops off of the meeting lines on each letter. A serif is the small additional lines to the standard letter’s shape that add a different aesthetic. A big focus on a font for logos is the serif. Too bold, and it could seem aggressive, but too squiggly, and it could make you seem outdated. The font of your business name is one of the more subtle tells of your logo design. Here, we’re delving into the core components to explore the options, what your choices relay, as well as how iconic brands have made their logos using these rules.
Once you have your business name – which can be just about anything – it’s important to review and toy with three key elements of your logo’s design: font, case, and color scheme. All of this is done subtly, of course, but Forbes is right in saying that each brand logo is exclamatory. All of the biggest and best public-facing companies have now-iconic logos that catch the eye and relay important information about the brand. While it may seem like a trivial exercise of simply being creative with the name of your company, logos say so much to people without being as invasive as to demand reading or listening.
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